Branding! Branding! Branding! Everyone uses the word, but they rarely tell you what makes up a good brand and what 'branding' covers. Silly really, when you can't design one or know if you have a good one without knowing what they consist of. So let's do that, shall we? Let's see what kind of list we can put together.
A strong brand has...
A Logo
But not just any logo. A strong brand has a logo that's memorable, noticeable, and says something about the company and what's important to it. This appears on the website and anything else it fits on. Like the coat of arms or wax seal of royalty, the logo becomes a seal of approval and ownership.
A Tagline
That catchy, memorable bit of text that says what your company stands for. It's almost like the summary of a strong brand and the text version of a logo. In fact, when it's incorporated into a company in just the right way, customers can recall it just as easily, if not more easily than the logo itself.
A Design
A company can go through several stationary or website designs. Even brick and mortar stores can have several design changes, but regardless of what type of design it is or where it's found, the feeling, traits, and images it provokes are the brand.
A Font
Users assess it subconsciously, business owners often brush it off.
How to draw you're customers in:
It doesn't matter what you're selling, the fact is that when you run a business, you're in the business of selling first and providing a product or service second. This makes it important for every business owner out there to think of a way to draw customers in and to make them interested in your products. This means marketing and advertising; while small businesses may not have the resources to what some of the larger companies out there do, what they do have is the examples that have been set for them by the most successful giants in their industry.
A strong brand has...
A Logo
But not just any logo. A strong brand has a logo that's memorable, noticeable, and says something about the company and what's important to it. This appears on the website and anything else it fits on. Like the coat of arms or wax seal of royalty, the logo becomes a seal of approval and ownership.
A Tagline
That catchy, memorable bit of text that says what your company stands for. It's almost like the summary of a strong brand and the text version of a logo. In fact, when it's incorporated into a company in just the right way, customers can recall it just as easily, if not more easily than the logo itself.
A Design
A company can go through several stationary or website designs. Even brick and mortar stores can have several design changes, but regardless of what type of design it is or where it's found, the feeling, traits, and images it provokes are the brand.
A Font
Users assess it subconsciously, business owners often brush it off.
How to draw you're customers in:
It doesn't matter what you're selling, the fact is that when you run a business, you're in the business of selling first and providing a product or service second. This makes it important for every business owner out there to think of a way to draw customers in and to make them interested in your products. This means marketing and advertising; while small businesses may not have the resources to what some of the larger companies out there do, what they do have is the examples that have been set for them by the most successful giants in their industry.
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